Behind the scenes on the Boysville shoot

Steve Gaines Creative Director

Hopefully you have had the chance to see our recent Boysville spot. We are proud of it on a number of levels. First, we think it is a strong idea that our client let us run with. Two, we pulled it off on a small budget. Three, it turned my oldest son, Aidan, into a big-headed superstar. And lastly, but certainly not least, was the generous spirit of the talented people who worked on this project and all the great kids (and the parents who waited in the heat) who made this project a reality.

Our small crew included:

Coe Douglas, a true friend of Causality and writer who polished our idea and also acted as best boy/key grip/gaffer and all those titles we see in movies and don’t understand what they are.

Rick Lopez shot and edited the spot and suggested ideas that made the spot better. Without his time and effort we would have had a hard time producing a spot of this quality.

Rudy Ortiz, one of our art directors, who brought his niece and cousin as talent and helped out when we needed an extra pair of hands.

And I was there, to basically be bossy and say, ‘Read this line. Again. Again. Again.’

So in honor to those who made our shoot possible, we share these following photos with you.

crew1

Notice Rick’s homemade yet highly effective dolly system.

script

Here we are reviewing and assigning the speaking parts—using short reads to weave our story. Always remember, if you are going to use volunteer talent, don’t give them the Gettysburg Address to read.

crew2

My son stealing the show—and he hasn’t been the same since.

katie

We had a great location that made for a beautiful backdrop. We did have a few challenges. The day was windy and played havoc with audio and the park is located in the airport’s flight path—even more audio fun. There also tends to be all those inconveniences that come with people using a park—and walking into your shot or speaking, screaming and otherwise having a good time.

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